Lead with substance
Make the operating model, quality standards and responsibilities understandable before reaching for abstract claims.
Make the business legible without making it smaller.
A corporate website for a vertically integrated food business with many audiences, brands and responsibilities—and one reputation to carry.
- CLIENT
- Transavia
- TYPE
- Corporate website
- MARKET
- Romania
- ROLE
- Strategy · Content · UX/UI · Platform
IMAGE DIRECTIONHERO / FROM BUSINESS TO PUBLIC STORY
An editorial image that connects Transavia's people, production and finished brands without looking like a product advertisement. Use the corporate red and navy; show scale with warmth and restraint.
01
THE ASSIGNMENT
A corporate website is an operating story, not a brochure.
Give many audiences one credible way into the business.
Customers, candidates, partners, journalists and communities arrive with different questions. A useful corporate platform should orient each of them without fragmenting the company into separate narratives.
We shaped a clearer structure for the business, its brands, its standards and the way Transavia describes doing things ‘așa cum trebuie.’
This is a deliberately restrained public account. It describes the shape of the work without publishing confidential decisions, unapproved metrics or claims that belong to the client.02
THE DIRECTION
Clarity without corporate theatre.
Design for many questions
Give each audience a direct route while preserving one recognisable corporate story and navigation system.
Keep publishing practical
Create repeatable content patterns so the platform can stay current without a redesign for every new chapter.
03
THE WORKING PLATFORM
Structure the truth before styling the page.
Strategy, content and design evolved together. We tested the hierarchy against real company information and real audience questions, so the visual system clarified the story instead of compensating for an unclear one.
IMAGE DIRECTIONCONTENT ARCHITECTURE IN USE
A real desktop capture showing the relationship between corporate navigation, company story, brands and a substantive content page. Prefer an editorial browser view over a floating-device mockup.
04
SELECTED EXPERIENCES
Three ways into the same company.
The imagery should prove information architecture and editorial range. Each capture should answer a different audience question.
IMAGE DIRECTIONCORPORATE STORY
About or operating-model page with real photography, clear hierarchy and evidence—not a generic values montage.
The company
A clear explanation of the business, its scale and the way its integrated operation works.
IMAGE DIRECTIONBRAND PORTFOLIO
Portfolio or brand-detail view showing how Transavia and its consumer brands remain connected but distinct.
Brands and products
A route from the corporate organisation to the brands people recognise and the role each one plays.
IMAGE DIRECTIONPEOPLE + RESPONSIBILITY
Careers, sustainability or community page with real people and specific information; avoid stock imagery.
Responsibility and careers
Substantive information for people evaluating the company as an employer, partner or member of the community.
05
THE EDITORIAL SYSTEM
A strong story needs a way to keep growing.
Reusable structures for a business that keeps moving.
Shared page types, content modules and rules give teams a dependable way to publish new information. The system protects coherence while leaving room for the company, its brands and its responsibilities to evolve.
IMAGE DIRECTIONEDITORIAL SYSTEM / CMS
A working-file or CMS composition showing reusable story modules, news, brand pages, careers and responsive states. Include content fields or annotations to make the publishing capability visible.
06
WHAT WE DELIVERED
A public platform with an operating backbone.
The result had to work for the audience and for the teams responsible for keeping the company story accurate over time.
01
Digital and content strategy
02
Audience and information architecture
03
Corporate narrative structure
04
Responsive UX and UI design
05
Reusable editorial design system
06
CMS content modelling
07
Platform implementation direction
08
Publishing and governance patterns
07
THE OUTCOME
A clearer public face for a substantial business.
The platform gives different audiences a more direct way to understand Transavia while giving internal teams a coherent system for what comes next.
The business does not need to sound bigger. It needs the structure, evidence and confidence to be understood as it is.RETHINKING A CORPORATE PLATFORM?