BEYOND THE BASELINE
A note on what values are forIntegrity is the baseline. Not the manifesto.
Integrity, excellence, customer centricity. Of course. They represent us, just as they should represent every decent person and every serious business. They are the price of entry, not a distinctive point of view.
A manifesto has to go further. It should tell us why this is worth building together for the next three to five years, and what we choose when the answer is not obvious.
Our answer is more demanding. Make useful things. Take responsibility past the edge of your role. Learn before the world forces you to. Stay close enough for the details to matter. Build a company whose success creates more choice for everyone inside it.
“The standard is the outcome, not the handoff.”
THE PROPOSITION
AI gives focused teams more leverage, and ambitious organisations more room to move.
More leverage.
More value.
More freedom.
Clearer decisions.
Closer collaboration.
Less friction.
01IVI / VALUE
Make things that work.
Craft is meaningless without results.
This is already in our DNA. F64 is a useful example: we did not simply make attractive screens. Together, we took a complex commerce platform live under serious pressure without downtime, lost content or SEO damage, and with remarkably little post-launch friction.
Work has two meanings here, deliberately. Things should work technically and commercially. Design should sell. Code should hold. AI should create leverage. An idea should solve something.
That is the difference between making websites and building things that produce results.
TECHNICALLY / COMMERCIALLY
02IVI / VALUE
Own the outcome.
Don’t finish tasks. Solve problems.
The question is not, “Did I finish my task?” It is, “Is the problem solved?”
A designer is responsible for more than Figma. A developer for more than the ticket. A project lead for more than sending the email. QA for more than finding the bug. Every one of us looks beyond the edge of our own square.
Ownership cannot live with one person. The path is not problem → founder → execution. It is problem → owner → outcome. Decisions stay close to the people doing the work, and accountability stays there too.
PROBLEM → OWNER → OUTCOME
03IVI / VALUE
Stay dangerously curious.
Learn faster than the world changes.
We do not get attached to how we worked yesterday. If AI can turn eight hours into two, we want to know. If a developer can make a credible design, good. If a designer can prototype something functional, good. If a new tool redraws an old boundary, we redraw it.
We experiment, learn in public and share what works. We are willing to cannibalise our own habits before someone else does it for us.
We do not want to be the people who simply know VTEX or Shopify. We want to be the people who can learn whatever must be known to solve the problem.
QUESTION / TEST / SHARE / REPEAT
04IVI / VALUE
Focused team. High standards.
Talent, technology and AI help us punch above our weight.
Our ambition is not a headcount. It is concentrated capability: unusually good people, amplified by strong systems and technology, producing disproportionate results.
You do not have to be perfect. You do have to care: about the pixel, the copy, performance, the edge case, the client email, the deadline and the business case.
Craft, empathy, technical ownership, commercial judgment, pixel-perfect execution and strong client relationships already exist across this team. Our job is to turn individual strengths into a shared standard.
CARE IS A PRACTICE
05IVI / VALUE
Build freedom.
Success should create more choices, not more dependencies.
What are we working for? Not to become the biggest ecommerce agency in the region. That is not a life, and size is not a strategy.
For our clients, freedom means room to move: freedom to automate repetitive operations, create tailored experiences, enter new markets and evolve without fighting the platform underneath the business.
Inside ivi.works, it means the freedom to refuse the wrong project, experiment without fear, make decisions without waiting for permission and do consequential work without sacrificing life outside it.
Company success should mean a better life for the people building it. When ivi.works wins, the team should win too. The other four values are how we get there; freedom is why.
MORE CHOICE / LESS BULLSHIT
THE NORTH STAR
Output ↑
Freedom ↑
Bullshit ↓
The game stays the same: use better judgment, better tools and better systems to create more value without defaulting to more people and more hours.
THIS IS NOT A PLAQUE ON A WALL
A manifesto only matters when the work proves it.
We expect these beliefs to show up in the quality of a release, the honesty of a difficult conversation, the way a decision gets made and what happens when something breaks.
They are a promise to our clients, but first they are a standard we hold for one another.
